• Sr. Enterprise IT UX/UI & Service Designer

    Digital Transformations | Omni Journeys | UCD Systems Thinking | Design Systems | Customer Psychology | FinTech | Digital ID | Design and AI Innovation

    Getting the job done with authenticity, empathy, integrity, Fortune 1000 Product teams ... "I rate my success by how I make others successful."


Top 10 Stats



Hi, I'm Rock,
An Enterprise UX/UI & Service Designer, unique strategic and hands-on multi disciplined background, solving complex problems:

Systems Thinker +  IT Architect Dev +  Product Owner  =  Deep UX experience from 30+ large scale projects


Work - Digital Transformation - Agile Case Studies



CASE 1: Digital ID for Secure Online Banking, Onboarding, Password Reset


Company: Laurentian Bank of Canada
Project Budget: $1+ million
Business Outcomes: Increased new customer Account Opening and Onboarding from 21+ days to 5 minutes; seamless Omni-Channel UX integrated across 5+ Enterprise vendor platforms
  View Case Study

LBC Digital ID

Omni Channel, Digital Transformation, Service Design, Digital ID, Fraud, Image Capture, Responsive Web, UX/UI Design, Multi Vendor Cloud Infrastructure, Mobile Apps, Service Blueprints, Banking, Financial Services, User Journey Maps, Interactive Prototypes, Design Systems, Wireframes, Customer Analytics, Call Centers, Workflow Optimization, Usability Testing

CASE 2: CIBC Next Gen Trading Platform - Context Aware UI with AI Assist


Company: CIBC Capital Markets
Project Budget: $1+ million
Business Outcomes: 2+ new underserved growth customer segments identified; $1+ million infrastructure cost savings; $XX million increase AUM (details confidential)
  Coming Soon - Project in Dev Status

Next Gen AI Trading Platform Interface

Capital Markets, AI, Chatbots, Service Design, FinTech, Intelligent UI, Personalization, Cloud Tools, Data Visualization, Mobile, Desktop, Responsive, Transactions, Charts, Stock Market, Equities, Wireframes, Data Analytics, User Psychology, Customer UX Research, Call Centers

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CASE 3: New Banking Web Platform and Infrastructure Rebuild


Company: Laurentian Bank of Canada
Project Budget: $1+ million
Business Outcomes: 20% revenue increase; improved product development time from 3 years to 1 year, with new integrated Service Blueprints, UX Centre of Excellence, Full Stack Agile Dev Pods, and DevOps; new Design System, Service Design Tools used by 5+ global Agile teams
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LBC New Banking UI

Omni Channel, Digital Transformation, Service Design, UX/UI Design, Responsive Web, Mobile Apps, Banking, Financial Services, User Journey Maps, Service Blueprints, Cloud Infrastructure, UX Research, DevOps Workflows, Design Systems, Wireframes, Accessibility, Customer Analytics, Call Centers, Chatbots, CMS Content Management Systems, Workflow Optimization, Usability Testing, QA Gamificaition

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CASE 4: TD Bank Developer Marketplace and API Tools Platform


Company: TD Bank
Project Budget: $1+ million
Business Outcomes: 50+ Cloud App and Data Vendors, APIs, Tools into single Web Platform; 10x Workflow: Reducing and optimizing Ops Duplication Provisioning from 2 months to 5 minutes; 1st End to End View: 1st integrated platform and view of end to end DevOps management tools for major bank
  View Case Study

Developer Marketplace and API Tools Platform

Omni Channel, Digital Transformation, Service Design, UX/UI Design, Responsive Web, Mobile Apps, Banking, Financial Services, User Journey Maps, Service Blueprints, Cloud Infrastructure, UX Research, DevOps Workflows, Design Systems, Wireframes, Accessibility, Customer Analytics, Call Centers, Chatbots, CMS Content Management Systems, Workflow Optimization, Usability Testing, QA Gamificaition

 AI UX Innovation Work

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 Other Large Scale Digital Transformation Work

    Questrade: Stock Market Trading Platform


    Laurentian Bank of Canada: Commercial Cash Management


    Scotiabank: Enterprise Project Management Portal